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The Theory and Practice of Typographic Design by Eric K. Bain

The Theory and Practice of Typographic Design by Eric K. Bain

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The Theory and Practice of Typographic Design by Eric K. Bain

New York: Hastings House, ©1970. Hardcover. 182 pages : illustrations, facsimiles ; 25 cm. In original $12.50 dust jacket. Minor rips and tears and some surface wear as well to the dust jacket. Otherwise, a good clean copy with firm binding and free of markings within the book.

Contents:

The nature of typographic design --
Symmetrical display --
The logic of typography --
Shapes --
Preparing a working layout --
Choice of alphabet --
Emphasis through type size and alphabet --
Grouping and spacing --
Variety within unity --
Using bold type --
Choice of typeface --
Mixing typefaces --
Using display faces --
Rules --
Rule borders --
Ornaments and decorative borders --
Introducing colour --
A second colour --
Further use of colour --
Decorative colour --
Ink specification --
Asymmetric design --
Asymmetric placing of a line of type --
The principles of asymmetric layout --
Designing an asymmetric layout --
Sanserif types --
Asymmetric rules --
Choosing the paper --
Stationery --
House style --
Monotype mechanical composition --
Line mechanical composition --
Tables without rules --
Tables with rules --
Designing booklets: 1 --
Designing booklets: 2 --
Methods of binding and imposition --
Unconventional margins --
Applying a grid system --
Designing folders --
Solid and reverse line plates --
Advertising --
Newspaper advertisements --
Magazine advertisement --
Graphic design --
Combining type and graphics --
Photography --
Combining type and photographs --
Printing processes --
Cost effectiveness.

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