The theory and practice of typographic design by Eric K. Bain
New York : Focal press, 1970. First edition. Hardcover. 182 pages ; illustrated ; 25 cm. $12.50 dust jacket with lots of rips and tears around the jacket edges. Pages are unmarked and binding is firm.
Eric K Bain :
Typography is the ordering of the visual elements of the printed word and is a vital part of graphic design. Today, typography has reached a level of subtlety and complexity demanding serious study by all who have to practise it or who require to understand and appreciate it.
This book sets out the principles which underlie good typographic design, relating them to how the mind understands and how the eye sees. In a series of carefully graded steps the reader acquires the practical skills and the technical information necessary for the design of print. For the student, helpful and realistic exercises are supplied, beginning with the elementary and progressing to design briefs demanding sophisticated and technically complicated solutions.
The text is supplemented by a large number of diagrams and by reproductions of relevant well-designed print. An extensive bibliography is provided.
Its practical approach, combined with a thorough exposition of design principles, makes this an essential book for design student, professional designer and discerning print buyer.
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