London : The Architectural Press, 1951. Revised edition. Hardcover. 195 pages ; illustrated ; 24 cm. Foxing to the front and rear endpaper. Pages toned and unmarked. Binding is firm.
The popularity of exhibitions as publicity and propaganda media increases year by year. But what of the standard of design of these exhibitions? It is often lamentably low. At any large Trade Fair, for instance, the few good stands, well handled by qualified designers, serve only to emphasize the mediocrity of the rest.
The purpose of this book, edited by one of the World's leading designers, is to show what are the essential qualities of a good exhibition and, also, to survey this country's achievement in this field. It is heavily illustrated with photographs and plans of well designed recent exhibitions (including those of the Festival of Britain) grouped under the headings of Trade Fairs, Public Exhibitions, Propaganda Exhibitions, Travelling Exhibitions and National and International Exhibitions. The actual technique of exhibition design—construction, administration and so forth—is dealt with in detail in a series of chapters, each written by an expert in his own field.
It is a thoroughly comprehensive work and the mass of information it contains will be of value not only to the professional exhibition designer but to the exhibition promoter as well.
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