Designing Corporate Symbols by David E. Carter
New York : Art Direction Book Company, 1982. Seventh printing. Hardcover. 150 pages ; illustrated ; 19 cm. Unpriced dust jacket. Bow to cover board. Gently used copy with firm binding, clean and unmarked pages.
Designing Corporate Symbols
A good corporate symbol doesn't Just appear from nowhere. It takes a great deal of time, thought, and research to create a symbol which will accurately portray the personality and function of a company.
There is a story behind every good corporate mark. For example a leading watch manufacturer needed a symbol that at once: identifies the company, relates visually to a watchface, possesses an elegant form to fit the Jewelry market, and, finally, reduces cleanly to sizes as small ELS l/16th of an inch for watch dial faces. The solution is startling in its simplicity, yet answers each one of these demands.
Here are 148 outstanding corporate symbols, each one with the story of its creation. What ideas were the designer and the client trying to get across? What specific limitations were they working with? Designing Corporate Symbols presents these problems and their visual answers, the symbols themselves.
David E. Carter is the head of his own advertising and design firm, David E. Carter Corporate Communications, Inc., located in Ashland, Kentucky. He is a graduate of the University of Kentucky School of Journalism and holds a master's degree in advertising from Ohio University. He has won more than 300 awards from some of the top advertising shows around the nation — Including the Clios. He is a rare mix — a creative individual who has also done advertising research.
His projects have been published In the Journal of Advertising Research, The Journal of Typographic Research, Journalism Quarterly and others; he Is editor of the series, The Book of American Trade Marks, as well as Designing Corporate Symbols and Letterheads/1, 2, & 3. All these accomplishments have earned him a listing in Who's Who In Advertising.
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